Popeyes vs Kentucky Fried Chicken Essay

Popeyes: To be the world’s best quick service restaurant. Being the best means providing outstanding quality service, cleanliness, and value, so that makes every customer in every restaurant smile. SWOT Analysis: Strengths: The strength of Popeyes is based on its distinctive brand and style of Louisiana spicy chickens that it provides on its menu along with its chicken sandwiches, chicken tenders, fried shrimps and other seafood, jambalaya, red beans and rice and other regional items. Popeyes is a highly differentiated brand with passion for its New Orleans heritage n flavorful authentic foods. Weakness: Popeyes is second to its sister company KFC. About 90% of their domestic restaurants are concentrated in Tennessee and Louisiana. Most of their restaurants are located in heavily populated African-American neighborhoods; giving them higher chances of being robbed and giving them a higher close-out outlook. Opportunities: Popeyes serves the food that the world craves and is continuing to expand its global reach. Popeyes operates and franchises 1,977 restaurants in 45 states and 26 foreign countries and out of the 1,977 restaurants 1,542 of them are domestic franchise restaurants and 397 of them are international franchises. Approximately 55% of the international franchises are located in South Korea, Canada and Turkey. Threats: Most of Popeyes’ locations can be founded in urban neighborhoods. The local competition on neighborhood fried chicken restaurant offer lower price to Popeyes’ corporate pricing. There are poor customer base in certain areas and natural disasters. The SWOT analysis for the future of Popeyes looks to be great. Due to more consumer wanting the taste and feel of â€Å"southern hospitality† style food, many franchises are starting to pop up in many neighborhoods across America and internationally. When it comes to the marketing aspect of Popeyes, the company markets itself to a non-southern resident base that has always wanted to experience the idea of â€Å"southern hospitality†. Popeyes goes with the idea of being â€Å"Louisiana Fresh and Bonafide Fried Chicken†. With its combination of southern spices, herbs and regional foods on its menu; Popeyes brings the flavors of Louisiana to your taste buds. The advantage that Popeyes have over their competition is that they cater to a more diverse and international customer base. They offer and have both domestic and international franchising if an individual domestic or foreign wanted to franchise a Popeyes location. Their international franchising extends as far as South Korea. It is owned and operated by Yum Brands; the same company that owns and operate KFC, Taco Bell and Pizza Hut. One distinct advantage is that all Popeyes franchises do not share the same building as you see a Pizza Hut and a Taco Bell or a KFC and a Taco Bell. One major improvement that I feel Popeyes should improve upon is its domestic in minority based neighborhood for the safety of its employees and monetary losses and its minority base advertisement concept. They should appeal to all neighborhoods and advertise to the appeasement of all. Popeyes sells chicken so their â€Å"target market† is anybody who likes chicken. So to make it more sensible, their target markets are young, single individuals, married couples and families and older citizens who do not time at home to be in the kitchen at all times. Their age group goes as low as five and as high as 65. You can now see Popeyes in all sort of neighborhoods: Black, White, Hispanic and Asians just to name a few. If you ever work in a Popeyes, you will see the diversity of the people who like fried chicken. The opportunity for growth in this target market is great. Because as the current market ages, they are still going to be consumers of the same products as they have been and will encourage those that they bring along to be consumer of the same products as well. One obstacle they should be concerned about as a company on the rise is â€Å"disinterest† due to the lack of creativity if they do not become more imaginative and creative. As a human, the mind gets boring after doing and having the same thing over and over. They should also be concerned of a stiffer competition market from their competitors. Everybody wants to be the number one brand that is preferred but it is the company who is always thinking ahead and calculating risk and rewards to be the preferred brand that stays the preferred brand. Kentucky Fried Chicken (KFC): The Kentucky Fred Chicken mission statement is â€Å"To sell fast food in a fast, friendly environment that appeal to pride conscious, health minded consumers†. Vision Statement: Food, Fun & Festival, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for a Chicken Loving Nation. Be it Colonel Sanders secret original Recipe Chicken or Hot & Spicy Version, every bite brings YUM on our face. At KFC we can proudly say, â€Å"We Do Chicken right†. SWOT Analysis:  Strengths: Kentucky Fried Chicken is a very famous chain of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world. KFC has been known to be an innovator in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes to chicken restaurant chains, convenience restaurants and variety food provider. KFC currently has more than fifty percent of the market share in fast food industry and the new competitions are finding it very difficult to capture any of its share. Over the years KFC has gained great recognition as a reputable brand for fast food even after the death of Col. Sanders and has globally positioned itself well in the industry. Weaknesses: When other companies in the chicken industry were trying to increase its market share; KFC were not able to compete well in the market or retain its customers. Also the special paper buckets that is now used by the KFC for delivering large sized orders was originally introduced by Wendy’s restaurant. The company has entered so many markets in the past in the United States that its growth rate was about only one percent a year. KFC has said not to pay attention to its resource and development. Opportunities: KFC has been trying to enter new markets and position itself in some of the hard to enter markets like South America. With more investments; the company can definitely make its position stronger in the food industry. More spending on the resources and development as well as introducing new food items and products KFC can increase its market share and profits. Threats: The competitors of KFC have successfully captured a large market share. According to findings McDonalds has about 35 percent of the share in Sandwich Segment whereas the Burger King owns about sixteen percent of the market share in fast food industry. The local restaurants in different countries where KFC has presence pose a threat to the company. The baby boomers formed the major part of the loyal customers of the company that now have ages between 35 to 50 years and are likely to move towards healthier foods. The other competitors in the industry are continuously improving and trying to enter new markets and increase their market share and sales. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time. KFC as a company is doing well in its global positions and how it is the number one preferred brand in the â€Å"quick-service chicken† restaurant industry. KFC and more accurately, owners of KFC, Yum! Brands Inc. is the foreign company with the largest presence in China. KFC dominates the fast food market in China and is well over twice as large as McDonald’s there. KFC implemented a better strategy than McDonald’s in China. While McDonald’s tried to stay true to their menu and kept their product offering in China somewhat similar to what the rest of the world knows (burgers and fries); KFC incorporated local dishes with their famous fried chicken. They also looked more to local employees to make big decisions instead of just taking their instructions from the U. S. headquarters. This allowed KFC to enter the hearts, minds and stomachs of more Chinese people. KFC have many advantages over their competitors in terms of production, innovation, and ways of appealing to the satisfaction of their target market. Since its introduction into the American way of life, KFC has managed to always keep its original startups but yet adding new favorable additions to suit the needs of each generation. KFC provides a quick and easy meal. It can also be bought in large amounts. KFC can improve on its customer service at certain locations. Even though its mostly a franchising based company but yet the franchisee should take it upon themselves to train better and better equip their franchises to hand the demands of their negative aspects of their stores. The interesting area for growth with KFC is in its international markets. If KFC can take the same approach that it took when it franchised in China, the results will be more international investments from different individuals who see the opportunity as a way to invest in something new. With being the number one international â€Å"quick-service chicken† restaurant, there can instances where language barrier can play a factor in transitioning into the newer markets. And also they should be concerned with the pricing they implement in those new markets that they explore as well.

Design for a Deep Space Communications System

The communication system will comprise of a redundant dual-band transmission channel, namely an S-band system and an X-band system. The S-band system will be designed specifically for providing tracking, telemetry and control, while the X-band will be used exclusively for telemetry and scientific data. These systems will operate within their specified ranges (S-band: transmit – 2290-2300 MHz, receive – 2110-2120 MHz, X-band: transmit – 7145-7190 MHz, receive – 8400-8450 MHz[1]) as would be specified by the ____Governing body____. The basic mission requirements and assumptions have changed since the general specifications laid out in Assignment 3, primarily that the satellite must land on, or come in contact with, the comet at some point rather than perform a fly-by. With this in mind, the individual components that will be used on the communications system are detailed in the following sections Antennas: There will be both an omnidirectional S-band helical antenna[2], specifically designed for telemetry and commands, as well as a 2.2 metre high-gain antenna[3], akin to the Rosetta satellite antenna. This antenna has optimal performance within both S- and X-band frequencies and both are manufactured by RUAG Space AG, based in Switzerland. Transponder: The system will incorporate two redundant small deep-space transponders (SDST’s) [4], developed by General Dynamics and NASA’s Jet Propulsion Laboratory. This device combines a number of communication functions – receiver, command detector, telemetry modulator, exciter, beacon generator and control functions all into one package. This transponder has Ka-band capability as well for future missions, which comprises of a second X-to-Ka band multiplier. Envelope Size: 7.13†L x 6.55†W x 4.50†H Mass: 7.0 lbs (3.2 kg) Input Supply Power: Receiver Only: 12.5 W Receiver + X-band Exciter: 15.8 W Amplifiers: Two 17 W, 8.4 GHz solid-state power amplifiers[5], manufactured by General Dynamics will be implemented as smaller, lighter and less expensive alternative to the traveling-wave-tube X-band amplifier. These amplifiers are designed for use as a ‘companion unit’ to the SDST and can supply telemetry signals that can be connected directly to the SDST to make a complete transmitter/receiver with a single data interface. Maximum dimensions: 6.85†L x 5.275†W x 1.85†H Mass: 3.02 lbs (1.37 kg) Data interface: MIL-STD-1553B data interface Other components: Other smaller components include a diplexer, attached to the high-gain amplifier, which will allow the S- and X- band transmitter to use the same antenna, as well as allowing the antenna to be used for transmissions on one band and receive on another band. The system will also require a coupler to assign the amplifiers to the respective antennas as well as a hybrid coupler between the amplifiers and the transponders to allow either transponder to drive either amplifier without requiring active switching. Issues in Deep Space Communications: Compared with normal satellite communications, deep-space communications present a significant challenge – specifically from the distance resulting in low signal-to-noise ratio, propagation delays, corruption as well as environmental factors such as temperature variations and electromagnetic radiation. The satellite will be passing behind the Sun for a period of time, it is important to note that communication will be masked for a substantial period of time. One possible solution is to take advantage of NASA’s STEREO (Solar TERrestrial Relations Observatory) satellites in orbit around the sun to provide a link between the satellite-comet intercept point and Earth while the satellite is obscured.

Security Contemporary Issues Research Paper Example | Topics and Well Written Essays - 1000 words

Security Contemporary Issues - Research Paper Example The paper will then explore how the issues affect security operations, make proposals for solving the identified issues, and provide necessary measures for successful implementation. Identified issues One of the major issues that face and threaten organizations’ security is the presence of hackers into private information systems. Hackers can be individuals or groups of people who illegally gain access to organizations’ systems with the ill will of extracting information. Technological revolution that has led to overreliance on technology to process and store information enhances the risk because large volumes of information are electronically compressed and stored in centralized locations in easily portable capacity. This makes it even easier for hackers, if they succeed in gaining access to the source of information, to obtain large volumes of information. Even though access to information can be gained by physically breaking into an organization’s information centre, electronic information, and communication system that is globally linked, only requires security access checks before data can be accessed from any location. Threat to information security by hackers is therefore a major problem that has been facing ever organization (Armonk, 2012). Poor technology for ensuring security against external attacks on an organization’s security is another major issue. Though major security threats have always been known to organization, the major problem has been how to tackle the threats. IBM, a security firm, identifies the use of inappropriate technology as a barrier to controlling security breaches. Either organizations lack the capacity to acquire protective technologies or they do not have the capacity to integrate available technologies to maximize security levels (Armonk, 2012). How the issues relate to and affect security operations The issues have direct relations to security operations. Since the major role of the security depa rtment is to ensure that an organization’s assets are protected, a failure in this role implies failure by the department to meet its responsibilities. While the whole organization bears the loss due to the breach, the security department is the one that is directly held accountable. Consequently, any security breach has great impacts in the operations of the security department in an organization. An immediate impact of a security breach on security operations is an induced need to respond to the breach. This is normally aimed at either stopping the breach, if it is still in progress or developing strategies for identification and elimination of vulnerabilities in the security department (Cisco, 2001). A security breach will also result into launched investigation over the nature and extent of damage caused by the breach. The department must also review the situation for measures of preventing further attacks. Another impact of security beach on the operations of the securit y department is the intrusion into the department’s activities by ‘outsiders’. The information technology department will for instance be involved in security operations. The department, especially after an electronic breach, will have to be invited to make new installations and improvements on technology systems. Law enforcement agencies will similarly be involved in the department’s operations for criminal investigations. Security breaches therefore imply induced

Factors Contibuting to Individual Differences in Stress Response Coursework

Factors Contibuting to Individual Differences in Stress Response - Coursework Example Suffering from some chronic illness may be a source of stress for many people. It is important to understand how to respond to these stresses and factors contributing to differences in individual responses to stress. For instance, while alcohol proves effective in managing stress in some people, it has contradicting results in others (Sher & Walitzer, 1986). Stress response is the natural coping mechanism of the body to respond to stressful events and it involves the release of ‘hormones and glucose into the bloodstream to provide extra energy and alertness’ (Gilles, 2009). Researchers in response to stress often employ different approaches such as a consideration of the stimulus, the response, or the transactional perspective. However, regardless of the approached used, it is generally recognized that the individuals exhibit differences in the ability to respond to different stressful events. The differences can be attributed to the environmental, socio-cultural, and ge netic factors specific to the individuals. Some of the individual factors include personality traits (Kazmi et al, 2009), gender, social class, culture, ethnicity, age, and genetic composition (Davidyan, 2008). This paper examines the background of these observed individual differences with a focus on three contributing factors namely the environmental, cognitive, and genetic factors. ... mographic or historic developmental factors include gender, age, ethnicity, genetic predisposition, history of trauma or abuse, and the individual medical history (Davidyan, 2008). The psychological factors include whereas the social factors include acculturation, social support, socio-economic and educational status, leisure time activities (Davidyan, 2008). Environmental factors Various studies on human epidemiology have indicated that the early life experiences contribute significantly to the development of differences in how the individuals respond to stressful events in later stages of their lives. The differences that are observed in the psychological environment in which a physical stressor occur account for the variability in stress response (Sapolsky, 1994, p.263). The researches on the developmental programming of the stress system have examined the roles played by the environmental stressors or the exogenous glucocorticoids in the development of sensitivity to stress by an individual (Claessens et al, 2011). It must be noted that these factors do not stand alone in providing the influence. The environmental factors interplay other factors like the gene combination to define the differences. The outcomes of early experiences do not determine precisely the fate of an individual in the later stages. A class of environmental, cognitive, and genetic factors takes part in molding the overall outcome of the early life experiences. Personality traits and other dispositional traits have a stake in explaining the stress responses (Avitsur et al, 2006, p.289). However, there are cases in which the environmental factors are powerful and can override other factors like the genetic factors (Claessens et al, 2011). Various aspects of the environment working at specific

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 58

Nursing research - Essay Example Nonetheless, staff should always ensure that they remained updated on the changes in technology and standards in order to adjust their practice in line with the new technology and standards, which effectively improves the quality of care. I consider poster presentations as an important way of communicating information. In line with this, posters are  an important aid to present the essence of a topic. Importantly, a combination of visual aids and a verbal presentation smooth the progress of communicating scientific ideas in a poster. However, the graphics, which is the poster presentation’s visual aid, attracts my attention. Consequently, I use graphics in a poster presentation to ensure that I drew the attention of people to the poster. However, I have to ensure that the graphics are unique in order attract the attention while also holding the attention. Moreover, I ensure that the graphics on the poster are relevant and increase the understanding of the message

Marketing Essay Example | Topics and Well Written Essays - 1750 words - 18

Marketing - Essay Example The disparity between international marketing and domestic marketing lies in the global markets complexity and multidimensionality. An international manager requires understanding of such complexities and the allegations they have regarding international marketing. When an organization moves from domestic to global market, different international strategies needs to be approached for getting an idea of the international marketplace. International companies such as Coca Cola, Gillette practices international marketing (Eid and Trueman, 2004). International marketing serves to be a good opportunity for the organizations to expand its business and make profits through overseas business. International competition comes with global cooperation. Organizations in order to establish business in foreign countries make greater efforts to understand cultures of those countries to develop strategies for success. Internationalization is affecting the interdependence of every country and makes att empts to promote global cooperation (Furrer, Liu and Sudharshan, 2000). The aim of the study is to understand the notion of international marketing and the environmental factors that favour the development of various international strategies. The strategies that indicate culture and its appreciation serves as a tool to ensure marketing success, will also be analysed in details. Evaluation of the environmental factors is crucial in developing international marketing strategies. An international manager requires a deep knowledge of the complexities of the environment and its implications in the international marketing environment. International marketing strategies takes into factors such as legal, economic, political and technological for gaining business efficiency (Eid and Trueman, 2004). Legal environment varies in both perspective and in elucidation. An organization besides being bound by its home country laws is also bound by the

Case study Example | Topics and Well Written Essays - 1250 words - 4

Case Study Example The total numbers of the reserves that it can recover are estimated to be at three hundred and seven million tons of oil and the natural gas was estimates are approximately four hundred and eight five billions cubic meters (Exxon Neftegas Limited). The execution and development of this project have been motivated with the application and use of advance construction methods and technologies. Moreover, the application of such technologies and construction methods have led to reduced cost of operation for the general project development and as well led to minimized negative environmental impacts. Additionally, the project has managed to overcome most of its technical and environmental challenges; thus, meeting its set goals and objectives through application of the newly introduced technologies. Furthermore, the committed management team has successful transformed the project’s goals and objective into the success of the project through their committed submission to the project. However, the project has been faced with numerous challenges including complex regulatory rules, limited infrastructure, difficult logistics, and unskilled labor. Nonetheless, the management proper application of its efficient plans especially alon g the new technologies has led to successful completion of the project’s first phase (Exxon Neftegas Limited). The Sakhalin project is one of the largest foreign direct investments that are found in Russia. It had the objective of fulfilling the ever-growing energy demands in Russia and other parts of the world. The project managed to fulfill this objective or its aim since it produces and supply energy for both domestic consumption in Russia and exporting some of its energy to northeast Asia. Moreover, it helped Russia to consolidate its strategic position regarding the supply of energy in other parts of the world. In other words, the project made Russia to be a world energy supplier and be

The business plan of Super Stars sports facility Essay

The business plan of Super Stars sports facility - Essay Example This paper discusses that Super Stars will be a sports organization which will be focused on enhancing and inculcating sports values among the community members in Bradford city in the United Kingdom. Currently, there are very few multi-sports facilities in Bradford and hence the company hopes to fill this gap. The kind of sporting activities that will be trained includes swimming, skiing, skate boarding, athletics, rugby, golfing, gymnastics, football and hockey. The organizations planned keys to success involves putting the customers wants first and working hard towards satisfying them. The organization will also use appropriate marketing facilities for its services, creating a conducive environment for its operations, purchase quality sports equipments and hiring qualified staffs to assist in the management of the activities. The Super Stars sports facility hopes to target people who have the passion for getting physically fit. It will provide all the necessary facilities that are required in order for people to exercise and attain maximum satisfaction. The members will be both adults and the children and it involves both genders. The sports facility will be a member’s only facility. The membership will be divided into a adult membership, students membership and junior membership. The juniors include children between the age of 5 and 14 years. The adults are those above the age of 14. The membership fee for the junior plan will be 40 pounds plus a 240 pounds annual subscription fee. The adults’ membership fee shall be 50 pounds plus an annual subscription fee of 360 pounds. ... However, students will be granted a fee waiver to encourage them to engage in sporting activities which include a 45 pounds membership fee plus a 300 pounds annual subscription fee. At the beginning of its operations, Super Stars sporting organization will use funds from the government and community contributions to finance its operations. The government has advanced 9,000,000 pounds towards the setting up of the facility. It hopes that the community will contribute 2,000,000 pounds. These funds will be used to purchase the necessary equipments, setting up the entire business, hiring trainers, and maintenance of the facility and equipments. The organization hopes to achieve 52, 000 pounds at the end of the first financial year. By the end of five years the facility hopes that the profits will have increased to around 250,000 pounds per year. Vision Statement The vision statement is a description of the picture of the organization in the long term or in the middle term. It is a clear picture of the organization that describes its desired outcome that seeks to energize, inspire, influence, and enables one to have a mental picture of what the organization hopes to attain( shank, 2005,p.75). It represents a framework for an individual’s comprehensive strategic planning and refers to the inspiration of the organization. It involves the articulation of the organizations dreams and hopes. It helps the organization in making a choice between the current and the future courses of action. It puts together the goals and objectives of the organization. In connection to sporting activities, the vision statement is set so as to provide it with a blueprint for success and set a foundation for what the long term goal is (Elitesportleader, 2012, p. 1). An effective vision

Mission Statement Essay Example | Topics and Well Written Essays - 500 words

Mission Statement - Essay Example My aim is to be recognized as a respected clinical psychologist in my profession life. I would like to have specialization in the following sub-fields; child/adult mental health, emotional disturbances, substance abuse, health psychology and LGBT issues. Along with these specializations, I am also very keen to contribute my efforts in physiological researches. I have been a subject during the physiological researches carried on Temple University but now I am firm to reverse the process and to be counted in those who actually do the researches. I am very ambitious young woman and will try my best efforts to achieve each of aspirations mentioned here. Therefore I would like to gain a deeper theoretical knowledge in psychology and practical skills to evaluate and diagnose symptoms in a clinical context. I believe a University with a high reputation like Leiden University is the best place to achieve my career objectives. I hold a four-year Bachelor of Arts degree in Psychology from Temp le University in Pennsylvania.

Chinese-American Immigrants Essay Example | Topics and Well Written Essays - 1250 words

Chinese-American Immigrants - Essay Example The sourness of living where dignity is flushed and third and fourth degree works(which in America they do not accept to deal with and leave to women to do) was the only was to find a means of living to survive. Thus the laundry business ran by Maxine's father when he was kicked out of the business of gambling. As children from Chinese immigrants, Maxine did not understand the relation between myth and reality and talk-stories were a way to sense the factuelles and weave a mentality that could help her understand America and become American yet not forgetting her heritage of Chinese background. A journey of sufferings does not stop at the point where problems concerning finance stops but extends to the beloved ones who suffer in silence besides the person and try to find a way out of it. Being a man responsible for a family, Maxine's father was in the place of a woman when dealing with the American society(now he has to obey the father when yet unmarried(illegal immigrants),obey the husband when married(the legal laws and registration of legal papers),obedience to the sons when widowed(the happiness of father when he planted his plants in the garden a steady and slow into the future of the family ,remembering the suffering he was suffering when out of a job.).Yet the ethics of a woman in a male society where immigrants were not seen as unwelcomed beings drove the family to work in the 'third-grade' industries -the laundry. The work being hard and tiring, the father was experiencing the problem of facing reality through a woman's eyes (whether he saw or did not see or reali ze this). China men is a story about growing up in a Chinese background in American reality with a family to support, from the point of view of Maxine who had no access Chinese realities but what she sees in reality as a child surrounding the family and working on. As seen for sure, the reality was harsh and the fact that women were unpreferable to men made Maxine want to prove herself and thus conflicted inside her with herself as to the fact if she would ever become a pride in the family and to it when ever growing up in America with her strict and unbent mother from Chinese heritage. Brave Orchid was the motive for Maxine to grow up into a strong character and she recited the story from the point of view of her male relatives and especially her father's because she understood that understanding someone from a different gender and being in their shoes made her understand the factuality and beliefs she carried on in life. China Men is in fact a biography of the father and an autobiography of Maxine's feelings and point of view of life through her father's stories from his living reality. Life was harsh and getting legal registration of documents and facing racism in America for Chinese people who came poor from their countries doing their best to be better in the land of the golden mountains of gold made he see what reality is truly like from someone who is far away from home, estranged and widowed having nobody to support them. Yet their happy times did not fade away as they were able to recollect their shattering

Online Sexual Predators Essay Example for Free

Online Sexual Predators Essay The Internet has brought a wealth of convenience and benefit to its users. Among its users though sexual predators and pedophiles that pose a very real threat to children particularly those who have unsupervised Internet usage. In addition to laws directed at protecting people from sexual predators, various taskforces from the local police to international level have been formed to deal with this rising problem. However, with every arrest made, there are new perpetrators and pornography rings to take their place. Parents are advised to keep vigilant and monitor the Internet usage of their children. People are also reminded that predators are not as easily recognizable and avoided as they may think. Online Predators: The Pedophiles Convenience and comfort†¦ These are just two things that the Internet has brought to todays modern lives. With just the click of a mouse, one can complete bank transactions, order groceries, download the latest music, connect with friends and business contacts and do all the research they need for school, work and personal use right from the comfort of their own homes. More and more people have come to depend on the Internet for most everything they do. In 2003 alone, estimates of Internet users peg about 56% of the American population as regular users of the Internet (Metzger Docter, 2003) and the numbers keep rising. The Internet has made life, work and education so convenient for quite a large number of people. Unfortunately, numbered among these people are those who utilize the Internet for more sinister and evil purposes †¦the Internet sexual predators and pedophiles. A pedophile is an adult who displays sexual preference for pre-pubescent children from age 13 and younger (Pedophilia, 2004). Sexual fantasies, fondling, sexual contact and collecting pornographic material featuring children are just a few ways pedophiles satisfy their sexual urges. While some pedophiles are content with just collecting and fantasizing with child pornography, some choose to indulge their fantasies and urges in a more serious and dangerous way. (Taylor and Quayle, 2003. p 75) For pedophiles, the Internet has become a virtual community where they can share tips, photos and videos with other pedophiles. The Internet also affords pedophiles and other sexual predators the chance to access online chat rooms and web groups that are frequented by children, teenagers, and other possible victims (Mahoney and Faulkner, 1997). The anonymity that the Internet offers its users veils the true nature and identity of the pedophile as they pretend to be children chatting up other unknowing children. An estimated 25-50% of these have already committed sexual acts with minors (Morgan, 2006. p53). Donna Rice Hughes, author of Kids Online and senior adviser to the web site Familyclick. com says that while most parents express concern about the openness of the Internet and may have an idea of the risks associated with online access, most are not aware of the degree of severity Internet threats can be for unmonitored children (Edwards, 2000. p14). Children can easily be exposed to pornographic material, not to mention be in actual contact with pedophiles through online chat rooms, peer support groups, and messaging systems (p. 14). Lt. Mike Harmony of the Bedford County Sherriffs office and member of Operation Blue Ridge Thunder, one of the nations leading task forces on crimes against children says: The exploitation of children on the Internet is a huge and growing problem. The public just doesnt realize how bad it is, (Blue Ridge Team Nabs 2002, B01) Lt. Harmony was part of the team that handled the case of a 13-year old girl whose former boyfriend pasted her picture onto a picture of a naked woman and posted it online along with her address and phone number. This attracted calls from several pornographers and pedophiles including one who threatened to come to her home and hurt her entire family if she didnt come out of state to make a home movie. Nowadays, there is a growing awareness of the very real threat that the Internet brings in the person of online predators such as pedophiles. According to an article that appeared in the August 2006 issue of Readers Digest, 1 in 5 children in computer chat rooms are engaged in conversation by a child sex abuser. Among minors between the ages of 8 to 18, 1 in 8 discover that the person they were chatting with online was an adult pretending to be much younger (Morgan, 2006. p51-52) Law enforcement groups in each state has started building up teams and file sharing systems specifically for the purpose of tracking and catching pedophiles and child pornographers. Even agencies such as the FBI, Department of Homeland Security and the National Center for Missing and Exploited Children are helping out by setting up a database of images of those they can prove are real children (Ryan, 2004. p1). In 2004, graphic artist and child pornographer Robert Earl Smith of Eugene, Oregon was sentenced to more than 53 years in prison after pleading guilty to 42 charges including first-degree sexual abuse and sodomy involving an infant who was less than a year old (Pedophile Gets Maximum Term, 2004, p. d1). Presented as evidence against Smith were a collection of email messages he exchanged with an undercover investigator who posed as another pedophile. Smith came to the authorities attention after police in Knoxville, Tennessee were able to trace child pornography on the Internet back to Smith. A search of Smiths home revealed explicit photographs showing Smith having sex with a very young girl that were also uploaded on the Internet. At the trial, Deputy Lane County District Attorney Debra Vogt detailed how Smith encouraged the undercover investigator to abuse young children even saying how he himself abuses very young children because they cant tell on him (p. d1) Smiths defense lawyer John Halpern blamed Smiths weakening and eventual pedophilia to the wealth and accessibility of child pornography on the Internet. He further stated that prior to the Internet, Smith could not so easily have yielded to any weakness for child pornography that he might have. (p. d1) The judge in the case however didnt buy the defense. What the Law has to Say: State law enforcement units as well as the Department of Homeland Security and the Federal Bureau of Investigation (FBI) have each put in place their own task forces and programs in dealing with online predators and pedophiles. The Department of Homeland Securitys Operation Predator alone racked up 59 arrests for child pornography in Illinois, and 17 convictions in 2004. Among those that the Operation has been able to bring to justice were Barrington swim coach Joshua Delcore; John Roth, Carys village attorney; and Lawrence Swager, a swim coach and tutor for learning-disabled students at a Crystal Lake high school (Ryan, 2004, p. 1). Since they started operations in 1996, the FBIs Innocent Images Task Force have also had chalked up an average of 20 arrests per year with the numbers continually rising according to FBI special agent Ross Rice. Among those they have arrested was Scott Wolfers, a police officer in Aurora, Illinois who was charged with two counts of possession of child pornography (p. 1).

Coca Cola Value of Cultural Understanding

Coca Cola Value of Cultural Understanding Value of Cultural Understanding The chosen three different organisations which are currently carrying business across different cultures are: the Coca-Cola Company, Hilton Hotel Corporation and Ladbrokes plc. The Coca-Cola Company The Coca-Cola Company is an industry which has diversified itself into different cultures, broadening its business into globalisation. The company is built around two core assets, its brand and its people. Established in 1886, the Coca-Cola Company operates in more than 200 countries and markets more than 450 brands and 2800 beverages products. These products includes sparkling and still beverage, such as water, juices and juice drink, teas, coffees, sports drinks and energy drinks. The company owns four of the worlds top five non-alcoholic sparkling beverages brands: Coca-Cola, Diet-Coke, Sprite and Fanta.: The company is a global business, which operates on a local scale, in every community where they do business. They are able to create with local focus because of the strength of the Coca-Cola system, which comprises their company and their bottling partners more than 300 worldwide. In January 2006, the Coca-Cola company-owned bottling operation were brought together to form the bottling investment operating group, now the second-largest bottling operation in the Coca-Cola system in terms of unit case volume. Companys Culture; Management principles and values In the Coca-Cola Companys manifesto for growth, they commit themselves to be a leader in corporate responsibility and express their aspiration to be among the worlds most respected companies. Among the keys to earning that respect is the maintaining world-class standards for fair and dignified treatment for all the people who works for the company. They believe that a place work is more than a place you go everyday. It should be a place of exploration, creativity, professional growth and interpersonal relationship. It is about being inspired and motivated to achieve extraordinary things. The Coca-Cola Company wants their team to take pride in their work and in building the brand others love. As it is the combined talents, skills, knowledge, experience and passion of their team that makes them who they are. Their 90,500 associates around the world live and work in the markets they serve more than 86 percent of them outside the U.S. In this geographically diverse environment, the management learn from each market and share those learning quickly. As a result, the companys culture is ever more collaborative. Values and/or Beliefs The future of the Coca-Cola Companys business depends on the vitality of the communities where they operate. Since the Coca-Cola Company is a global business, they are citizen and members of thousands of local cultures and communities. They believe that their responsibilities go beyond producing great-tasting beverages. They are committed and enhance individual opportunity. One of the ways they contribute is through their philanthropy, with a heavy focus on education. The Coca-Cola Company supports people for the right to education and provides grants to encourage people in the community they operates to progress. They have their own foundation grant which provide money support to those who cannot afford education fees. The Coca-Cola Company is among those companies which have responded to HIV/AIDS and recognised that business must do its part to help to tackle this problem, especially in Africa. They believe they can contribute to the sustainability of their business operations by helping the local community to combat HIV/AIDS. Detail Culture of the Organisation The Coca-Cola Company holds a market range of brands and beverages product and markets them globally. The companys culture is more collaborative. They learn from each market and share those learning quickly across departments. They work toward ensuring the long-term pillar: consumer marketing, commercial leadership and franchise leadership. Consumer marketing is about expanding consumer preference through a board and balances portfolio of more than 450 brands and more than 2800 beverages products, expanded nutrition labelling, option in packaging size and responsible marketing. Commercial leadership relates to customer and suppliers partnership. The company continues to build long-term relationship to sell more beverages and at the same time, create positive change in the communities where they work and live. Franchise leadership refers to the relationship with their bottling partners. The company do not own or manage most of their bottlers; they are independent, local companies running their own business. But the company strives to work closely to strengthen the Coca-Cola system. Official Policies; Equal Opportunities The Coca-Cola Company gives equal opportunity to all their staffs to grow within the organisation. They give preference to the local people of the country were they conduct business. The company maintains a world-class standard for fair and dignified treatment of all the people who works for the company. They communicate this commitment in the workplace rights policy and human rights statement. The workplace rights policy serve to ensure that the company applies a consistent approach to the workplace rights worldwide, as an integral part of their culture, strategy and day-to-day operations. The human rights statement communicates the companys pledge to manage the business around the world in accordance with the highest standard of integrity with a specific emphasis on human rights in the work place. Diversity The Coca-Cola Company seeks to leverage its worldwide team, which is rich in diverse people, talent and ideas. Being a global business, the ability to understand, embrace and operates in a multicultural world, both in the market place and in the workplace is critical to the companys sustainability. The company strive for an inclusive culture which is defined by their own seven core values; leadership passion, integrity, collaboration, innovation, quality and accountability. The company work on a daily basis to bring these values to life through their diversity workplace strategy. This strategy includes programs to attract, retain and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates. Governance and ethics The Coca-Cola Company aims to lead by example and to learn from experience. They set high standards for their people at all levels and strive to consistently meet them. The company is guided by their establish standard of corporate governance and ethics. The company review their system to ensure that they achieve international best practices in terms of transparency and accountability. The core of the ethics and compliance program at the Coca-Cola Company is their code of business conduct. The code guides their business conduct, requiring honesty and integrity in all matters. All of the associates and directors are required to read and understand the code and follow its precepts in the workplace and larger community. Xenophobic practice The Coca-Cola Company has been banned by the Kerala High Court, from extracting the ground water for its controversial bottling operations. The companys Kerala plant has seen accusations that the company is draining the regions natural resources and despoiling the environment. The ruling could end up forcing the plant to close, as alternative sources of the high quantities of water required will be difficult to envisage. It has been given one month to cease its extractions. The move comes as a major victory for large numbers of local residents that have claimed the companys overconsumption of water was turning their agricultural land into a desert. Justice K Balakrishnan Nair told the company that it owned the 40 acres of land upon which its plant stood, but not the ground water underneath it, which is a national resource that belongs to the entire society. Coca-Cola has continued to deny that it depleted the water reserves, and has said that it will appeal against the order. Ethnic The core of the ethics and compliance program at The Coca-Cola Company is their Code of Business Conduct. The Code guides the business conduct, requiring honesty and integrity in all matters. All of their associates and directors are required to read and understand the Code and follow its precepts in the workplace and larger community. The Code is administered by their Ethics Compliance Committee. This cross-functional senior management team oversees all their ethics and compliance programs and determines Code violations and discipline. Their Ethics Compliance Office has operational responsibility for education, consultation, monitoring and assessment related to the Code of Business Conduct and compliance issues. Associates worldwide receive a variety of ethics and compliance training courses administered by the Ethics Compliance Office. They regularly monitor and audit their business to ensure compliance with the Code and the law. They also maintain a consistent set of best-in-class standards around the world that govern how they investigate and handle Code issues. In 2008, we revised the Code to further improve its effectiveness Hilton Hotel Corporation Hilton Hotel Corporation is recognised around the world as a preeminent lodging hospitality company, offering guests and customers the finest accommodations, services, amenities and value for business or leisure. The Hilton brand has for more than 80 years, been synonymous with excellence in the hospitality industry. Through ownership of some of the most recognised hotels in the world and their newly enhanced brand portfolio, Hilton is now offering guests the widest possible variety of hotel experiences. With the 2006 acquisition of the London based Hilton international, the Hilton portfolio now includes over 3000 hotels in 80 different countries cultures, ethics and customs worldwide. The Hilton Hotel Corporation is an upscale global resort network with a collection of resorts located in exotic places the worlds largest global choice. Companys Culture Management principles and value Hilton Hotel Corporation stands above the rest, delivering on all front, whether being the best brand that offers the best locations, size and scale, the most dedicated people, attractive marketing programs or financial strength. The company has built a reputation for quality, value, integrity and strength. For more than 85 years ‘Hilton has been synonymous with ‘Hotels, standing for excellence in lodging hospitality across the globe. In addition the travelling public is presented with the broadest possible range of price points, choices and opportunities. The 100 percent satisfaction is an operating culture and philosophy that focuses each team member and owner on complete guest satisfaction. Through their guarantee, they are committed to high quality accommodations, friendly and efficient service and clean comfortable surroundings for all guests. Value and/or Beliefs Hilton Hotel Corporation believes that technology can be used to ease many of the stress and strains of travelling. From a hotel operations perspective, innovative new technologies like check-in kiosk are helping the guest check-in more easily and their team members spend less time on administration, which frees them up to spend more time ensuring guests achieve the goals of their stay. The ability to innovate is highly valued and has been ingrained in the company culture since its beginning as one of the pioneers in the hospitality as we know it today. Culture details of the Organisation Hilton Hotel Corporation is an upscale, global hotel network with a collection of hotels located in different countries in the world-the world largest global choice. Ever since Conrad Hilton bought his first hotel in 1919, the Hilton organisation has built a reputation for quality, value, integrity and strength. For more than 85 years ‘Hilton has been synonymous with ‘Hotel, standing or excellence in lodging hospitality across the globe. In 1999, that reputation was extended to a new family of brand of hotels and with such respected names as Hilton, the travelling public is presented with the broadest possible range of price, choice and opportunities. Official Policies Equal Opportunity Hilton gives equal opportunity to al its staff to grow within the company. It gives preference to the local people of the communities where they are operating the chance to grow within the business. Diversity The companys diversity program has made it an industry leader in advancing diversity principles across the nations. The company has built a more diverse workforce, measured the number of minority suppliers and franchise holders and made great advances in incorporation diversity principles into all aspect of the business operations. The company is actively pursuing its objective to maintain a workforce that reflects the same diversity and vitality as the guest who come through the door of its hotels and the culture they operates in. Community Hilton Hotel Corporations commitment to being a good corporate citizen is brought to life every single day by the thousand of team members representing our corporation and the Hilton family of hotels. From helping ids learn to read to planting school gardens, to participating in fund raising walk-a-thons that helps numerous worthy causes to refurbishing national landmarks, the Hilton family of hotels is diligently working towards positive change. The Hilton name ha for more than 85 years, stood not only as a symbol of first-class hospitality, but of active participation in cities, countries and states where the company operates. Ethnic Globally to adapt within the different cultures Hilton Hotels Corporation has diversified into the different markets by understanding its customers and makes its main priority in communicating with its ventures at a global scale as they seek to produce financial rewards to its investors as they aim to provide growth and enrichment to its employees striving to act with integrity. Ladbrokes plc Ladbrokes was founded in 1886 and has grown to become one of the biggest leisure and entertainment organisations in the UK. It is the largest cash betting company in the world and a leading influence for improvement in the betting industry. Ladbrokes offers a wide range of betting opportunities from horse and greyhound racing to events such as cricket, golf snooker and football. Ladbrokes is the leading retail bookmaker in the UK, Ireland, Scotland and Belgium with over 2600 owned and operated betting shops. They also operate facilities at most of the leading racecourses. Ladbrokes has expanded their business internationally with retail outlets in Belgium, Italy and Spain. The Ladbrokes plc operates through different means such as retail betting through shops. Betting through the internet, mobile phones and interactive television, adult gaming centres, telephone betting through dedicated call centres and operate greyhound stadia. Companys Culture Management principles and values In an increasingly competitive market place, the Ladbrokes brand is a key asset. The board and senior management recognise the importance of the brand and continually invest in marketing activities to build awareness and engage in market research to monitor performance. According to the latest research, Ladbrokes is the most recognised betting brand in the UK. Ladbrokes is perceived as the market leader by the general public and over 50 percent of regular bettors. The latter also perceive Ladbrokes to be the most trustworthy brand as well as the one that sets trend. (Source: face to face research conducted by TNS Omnibus in January 2007) As a result of changes introduced in the UK by the gambling Act 2005, current restriction on the advertising of betting and gaming are to be reviewed, Ladbrokes is actively assessing the opportunities to extend its brand leadership position under the new regulation. Ladbrokes has achieved high levels o brand awareness on the international stage and their good name has played a strong role in expanding into new markets. Ladbrokes is regularly approached by governments and businesses around the world about opportunities in betting and gaming. In Scandinavia their online business has achieved high levels of brand recognition and in Italy and Belgium they are operation their retail shop using the Ladbrokes brand. Value and /or Beliefs Ladbrokes believes in responsible gambling. Gambling should be an exciting past time and they urge their customers to have fun but not bet beyond their means. Ladbrokes value the society they operates in. they have joined the ‘Gamcare organisation, an independent organisation which offer help to people who have gambling problems and they have trained all their staff about the way to deal with such customers and how to provide assistance. Ladbrokes also have the ‘self-exclusion option for people with gambling problems whereby they can ban themselves from the gambling outlets of the company. Ladbrokes has founded their charitable trust called the ‘Ladbrokes company charitable trust. They raise money through events held in their outlets and all the money raised, goes into the trust. The trustees then give money to various charities. All these initiatives are for helping to create a better community in which they operates. Culture details of the Organisation Ladbrokes hold a variety of betting options which links with different counties at a global scale. The company have diversified their range of betting option and is now offering their customers a wider range of sports betting, novelty betting and lottery on a global level. Every culture has its own preferred ways of betting and gambling. Ladbrokes recognises these differences and makes the most of them with online products and services that are tailored to local and regional taste. Ladbrokes believes in continuous investment in their retail shops estate to generate growth by offering the best experience to customers and make the brand name synonymous with excellence. Official Policies Equal Opportunity As a company, Ladbrokes believe in providing equality of opportunity for all employees within the different cultures they operates in. all employees are given equality and are encouraged to progress within the organisation. New employees are informed of the companys equal opportunity policy during their training induction. Ladbrokes is committed to an ongoing programme of action to make this policy fully active at al levels. Diversity Ladbrokes recognises that different employees have differing needs and can contribute to the companys success in different ways. Their customers comes from a wide range of background, ages and diverse life experience and they believe that by maintaining diversity throughout the company, they can provide their customers with a more enjoyable and memorable experience every time they bet with the company. By focusing on each individual employees skills, contribution and potential while at the same time welcoming and respecting their differences they ensure that all their employees feel valued and respected and are motivated and committed to help the company to achieve their goals . Dedication to customer service The betting and gaming industry is a service business. The product is the experience the customer enjoy when placing a bet with a staff and watch the race in our shop. As the industry becomes more and more competitive, Ladbrokes recognise that all their employees have an impact on their customers experience. With over 2600 shops across Europe and website offering betting in 12 languages, tailored to local interests, Ladbrokes appeals to customers all over the world. Every culture has its own ways of betting and gaming and Ladbrokes recognises these differences and makes the most out of them with product and services that are tailored to local and regional taste. They places a high priority on good service and as a result they regularly win national customer service awards. Task2 Coca-Cola Company Management practice for alternative culture The company is focused on strategic workplace program that helps assure the success of their commitment for embracing the similarities and differences of people, cultures and ideas. The company strive to communicate their diversity efforts to their workforce and operates through online diversity as business newsletters, diversity speaker services, training, workshops, updates from their diversity advisory councils and employee forum programming. The companys diversity advisory council consists of a representative group of associates from all functions and business units of the organisation. The council develops recommendations for senior management on advancing the companys efforts towards achieving their diversity objectives. The management believes that a sense of community enhances their ability to attract, retain and develop diverse talent and ideas as a source of competitive business advantage. In the US, through employee forums, associates can connect with colleagues who share similar interests and background. In those forums and elsewhere, associates support each other in personal and professional growth and enhance their individual and collective ability to contribute to the company. Formal multicultural relationship The company has design a community water programs to support healthy watersheds and sustainable programs to balance the water used throughout their production process. They do this by working on a wide range of locally relevant initiatives, such as watershed protection; expanding community drinking water and sanitation access; agricultural water use efficiency; and education and awareness programs. Informal multicultural relationship The Coca-Cola Companys products are produced by local people, using local resource and in many cases, local suppliers. Supplier and business partners are vital to the companys continued success. So, through the multiplier effect and local nature of the Coca-Cola Company global business, they support local economies. For each job created within their system, many additional jobs are created through suppliers and other business partners. The company is committed to work with, encouraging and ensuring that their partners and suppliers uphold the highest standard for business conduct, including the values and practice of these policies. Culture and laws The Group is committed to respecting labor rights in every country where it operates and signed in May 2001 an agreement with UNI (Union Network International) by which it has undertaken to monitor the application of principles of the ILO(International Labor Organization), in particular with regard to freedom of association, collective bargaining and the condemnation of child labor. The Hilton Hotels Corporation also adheres to the UN Global Compact since 2001, committing itself to respect its principles, which include labor standards. The company has updated its Code of Conduct and which includes references to the Groups commitment to respect for: The workplace Rights policy, The ILO conventions, The OECD guidelines, The Global Compact principles, The international agreement signed with UNI in May 2001, The Diversity in Business Charter. Hilton Hotel Corporation Management practice for alternative culture Hilton Hotel Corporation is recognised around the world as a preeminent lodging hospitality company. Hilton Hotel Corporation is global with a collection of hotels located in exotic places, cities, and country side around the world. The management of Hilton has adapted the strategy of tailoring each property to its location, local culture, gastronomic international and local cuisine and its ability to deliver a top hotel experience. The management of the company has a diverse workforce and therefore have to operate according to the countrys national laws of employment and their local culture beliefs, such as in Egypt, where they are an Islamic country, the management will have to operates according to the ‘sharia law, which states that women should always cover their heads, restriction of pork meat and alcoholic drinks. Therefore the management will have to operate by abiding to these rules and moreover, they form part of the culture which guests would like to experience. Formal multicultural relationship Hilton Hotel Corporation is the first hotel company in the industry to receive the energy star award from the environmental protection agency (EPA) and the departmental of energy. Moreover, the company always participates in various communities outreach projects, such as planting trees, cleaning beaches and undertaking other activities that help restoring the community national resources. The Hilton Hotel Corporation continues to look for new ways to reduce energy and improve the environment we all live in. Informal multicultural relationship Hilton Hotels Corporations commitment to being a good corporate citizen is brought to life every single day by the thousands of team members representing the corporation and the Hilton Family of Hotels. From helping kids learn to read, to planting school gardens, to participating in fundraising walk-a-thons that help numerous worthy causes, to refurbishing national landmarks, the Hilton Family of Hotels is diligently working toward positive change. Ladbrokes plc Management practice for alternative culture Ladbrokes believes in providing equality for all employees in the community they operate in. employees are treated fairly and given the opportunity to progress within the organisation. As the company operates across different cultures, it takes into consideration the local culture of the area they are operating in and provide support to the community, through employing local people to work for the company and donating to local charities. Moreover, Ladbrokes complies with every national laws of the culture they operate in and supranational laws, as they operates in Europeans countries as well. The national laws lay down the laws of a country and by which every business need to abide regardless of their origin. Such as, the company has to provide staff holiday for employees during the local culture national day Irelands saint Patricks day. Staff are allowed to have this special day off and if they do work, they will be paid on the basis of a bank holiday, which is a double pay. The sup ranational law applied to European countries, whereby member of states have pass on their authority to a common political institution. The supranational law for gambling, regulates the opening and closing time of betting outlets throughout the European countries. Formal multicultural relationship As the company is global, Ladbrokes recognise that all their employees have an impact on their customers experience. Therefore, they have diverse their staff and now offer betting in 12 different languages, tailored to local interest, Ladbrokes appeals to customers all over the world. As every culture has its own preferred ways of betting and gaming. Ladbrokes recognises these differences and makes the most out of them with product and services that are tailored to the local and regional taste. The company place a high priority in good service within the community they operates in and value these people. Ethic and compliance The company core of the ethic and compliance program in Ladbrokes is their code of conduct practice. The code guides the business conduct and requires compliance with all is regulatory responsibilities. Such as the gambling act, workplace right, discrimination, racisms, bullying and whistle blowing.

The rationale of ICT in schools

The rationale of ICT in schools ICT does not influence academic achievement. 1.0 Introduction From the first periods when computers were marketable existed, they could be discovered in use in educational association. Teachers had quarreled that computers should be used to support learning. Initially computers were used to teach computer programming but the growth of the microprocessor in the early 1970s saw the introduction of affordable microcomputers into schools at a fast rate. Computers and products of technology became more enveloping in society which then led to a interest about the need for computing skills in everyday life. As public awareness grew, this need for computer literacy became more powerful and many schools bought computers based on this principle. In 1990s was the year of computer communications and information access, particularly with the popularity and accessibility of internet-based services such as electronic mail and the World Wide Web. At the same time the CD-ROM became the standard for sharing packaged software. Until now, the development of computers still ongoing process becoming more advances every day. Today computers in schools are both a focus of study in technology education and a support for learning and teaching process. In Malaysia education, ICT known as Information Communication Technology was first established starting in year 2001 as Ministry of Education sees ICT as a process, not limited to the end itself. So, all attempts are focused in developing the new medium as items in the service of affluent curriculum, to improve teaching skills, more efficient organisational structures in schools, stronger link between schools and public, and the empowerment of deprived students. The Ministry trusts that suitably planned and implemented computing and communications have the latent to revolutionise education and improve learning as profoundly as information technology has transformed medicine, finance, manufacturing and numerous other sectors of society. Technology is not seen as a supplement whose mere existence in schools can speed up better educational results. Technology is also not seen as simply another subject in the curriculum, suited primarily for teaching students to use tools they may encounter as mature. The idea of ICT in education, as seen by the Ministry of Education, comprises a system that allows information gathering, organisation, handling, access, and communication in various forms. 1.1 ICT Policies in Malaysia Mevarech Light (1992) had discussed that when the potential use of computers in schools was first established, the main idea of the public was that students would be taught by computers and many of them offended this idea of teaching. They thought it was considered that the computer would take over the teachers job in much the same way as a robot may take over a mechanics job at the factory. In Malaysia as seen by Ministry of Education, they have implemented three policies related to the using of ICT in teaching and learning process especially in schools and universities. They currently have invented three main policies for ICT in education starting in the year 2001. The first policy is that of ICT for all students, significance that ICT is used as a medium to decrease the digital chasm between the schools. The second policy stresses on the role and function of ICT in education as a teaching and learning tool, as part of a subject, and as a subject by itself. Other than radio and television as a teaching and learning instrument, this policy highlights the use of the computer for accessing information, communication, and as a productivity tool. ICT as part of a subject directs to the applied of software in subjects such as Invention and Engineering Drawing. Information Technology and Computerisation are the subjects that referred to the ICT have been introduced in the sch ool timetable. The third policy highlights the using ICT to increase production, efficiency and effectiveness of the management system. ICT will be broadly used to mechanise work processes such as the processing of official forms, timetable, running of information systems, lesson preparation, financial draft and the care of account. 1.3 The Rationale of ICT in Schools It is needed to develop a very detailed rationale before beginning to use computers in schools and classrooms. There is no meaning in providing computers in schools unless such a rationale has been done. With the increasing availability of computer hardware, it is very crucial that teachers do not become involved in the machine but focus rather on their main role as teachers. Teachers need to widen their imaginations with the awareness that as developments in computer technology occur they will be able to achieve more of their objectives in teaching the students. Collis (1989) had described that these view of students sitting behind computer for much of the day have largely not occurred in mainstream schools, and most would not like this to be realised. Since the 1960s the computer has been established they had seen the computers as the solution to many problems in education. With this, many early computer scientists saw the possibility of the computer replacing teachers in schools. There are three main rationales for ICT in schools, one concerns the organisational productivity of the school, and the other two focus on the needs of students which are technological literacy and support for their learning. The two rationales are assisted by the Australian report Raising the Standards (DEST, 2002, p. 38) The need for ICT competent teachers stems from the need for ICT competent studentsand for ICT-rich learning environments that enhance students learning across the curriculum. Becker et al (1999) have said that despite from in a few excellent schools, computers had only a minimum effect on what happens in classrooms in the 20th century. There has been much argue over the purposes for this difference between the potential and what is realised. The computer is one of a type of technologies now available to teachers and students. In these cases a large amount of money was spent on these resources which some would argue would have been better spent on other resources. It is important that rare resources to support learning in schools are not wasted and therefore care needs to be taken in choosing to use computers to support learning. Historically, technology has been developed to answer problems, develop living standards. Therefore, it is reasonable that we should expect educational technology to be developed with similar objectives that is to increase the productivity and solve problems in teaching and learning syllabus. 2.0 Educational Technology Solves Problems Actually, computers are the best medium in resolving the problems that the teachers and students encounter. If the computer is a problem-solving machine then it must be applied to normal school problems such as those concerning student learning, teacher instruction, and school administration. Educational Technology should be selected on the source that it has the better features for the achievement of the curriculum. This subject should be used efficiently or better not used it at all as these involves the problem in the implementation of the curriculum, teachers who know how to use the technology effectively and teachers together with students who know how to work with the technology. There are many possible functions for computers in the learning process. In some conditions changes in related business makes computer use in schools necessary. For example, to provide courses in technical drawing, music, statistics, and business which do not incorporate computer use reduces the relevancy of the courses to the real world. Any reasons for the use of computers in the large section of schooling dedicated to basic education, such as mathematics, social science, science, communication and language, which are required more crucial examination. By considering the mathematics teaching area and the problems related with student learning. Mathematics has tended to be very abstract which they cannot see while most students are likely to work on a solid level. Using concrete materials in some teaching is practical but often not suitable. The computer can give experiences with virtual solid materials. In advancing the problems associated with curative and increase of students, computer can be use to provide appropriate material and overcome classroom management problems. However, a computer solution is not necessarily the best solution. The problems associated with student learning are most often discipline and even teacher specific. Therefore each teacher needs to think the problems associated with student learning in his/her subject area and be aware of the computer solutions. 3.0 Impact of ICT in Learning While academic discussions can be put ahead to give a strong reason for the use of ICT, the only real reason is based on whether, in practice, it has a positive impact on learning, the students, and teachers. While it would be suitable to be able to make a direct relationship between the use of ICT and learning result, most reliable researchers today would agree that there will never be a direct link because learning is mediated through the learning environment and ICT is only one element of that environment. Studies that have tried to identify this mediated effect of ICT on learning have found it impossible to entirely remove the effects of other aspect of learning environment. There is small reason in attempting to evaluate the cognitive results when using computers and with the uses of a textbook or some other resource such as articles and journals. This view is supported by Salomon (1994) as he argued that it is impossible to study the effect of computer function in the deficiency of the other reason or to assume that the only a cause independently effected the results outcomes (p. 80). Meanwhile, De Corte (1990) said that the educational goal is to implement the computer assist in the learning atmosphere rather than trying to separate its effect on learning. Using computers in learning is affected with ways of using the technology to make environments and learning states. There have been many years of educational research, not necessarily related to using computers but also on which to basic choices about suitable applications of computers to be learned. Mevarech and Light (1992) had suggested that the links between students attribute, learning environments, manners and schooling outcomes are essential and need further research, yet there has been much research which has considered these relationships in other background than ICT. If the objective is to offer new learning opportunities or to improve the way in which current learning activities are implemented then the overall effectiveness of learning environments and parts is of main concern, not whether they are more helpful with or without computers. Therefore in implementing computer applications, it is required to begin by choosing what a student, teacher or school wants to gain. To get these results, teachers can then depend on long practises of educational idea, their own experience and knowledge of the educational situation for example the student attributes, to make decisions about what the learning environment should look like and what information into the learning process are needed. A report from the ImpaCT2 study (Becta, 2002, p. 3) conducted in the UK found that, There is no consistent relationship between the average amount of ICT use reported for any subject at a given key stage and its apparent effectiveness in raising standards. It therefore seems likely that the type of use is all important. While there is no direct link between using ICT and student learning as the mass of proof now clearly shows that indirectly there can be a significant positive impact. Schachter (1999) had discovered that students who learned computer-based instruction scored at least sixty four percent on tests of achievement compared to students in the control conditions without computers who scored only at fifty percent. Laferrià ¨re, Breuleux, Bracewell (1999) had found that if the students are given right situation for access and use, there will be a significance gained in students learning with ICT. While, Becta (2002) learned that there are very clear differences in achievement related to the uses of ICT in more than half of all differences made between studentss expected scores and actual scores. 4.0 Conclusion As the conclusion, ICT have both its rationales and the reasons why this component should be implemented in the schools and universities although there are some negative impacts that will occur if ICT does not being use wisely. These changes should also support better use of ICT to support learning and teaching processes when they are well implemented in schools. Therefore it is mainly at the school and individual teacher point that changes may be needed. For some schools this will be huge adjustment while for others much of the step has already occurred. Fundamentally any change is aimed at improving the educational opportunities for all students and not just to make use of ICT. At all times the focus must be on improved outcomes for students and not on how the technology is used. Obviously we cannot be assured with the current educational outcomes for Malaysian students and the evidence is rising that we can make significant improvements with the suitable use of ICT. Large savings have been made in ICT for schools and there is a need to take report of how effective that investment has been and where further investment should be made to extend the effect of ICT on learning results for students. 2000 words

Jupiter Research Essay -- Papers

Jupiter Research Jupiter is the fifth and largest planet in our solar system. This gas giant has a thick atmosphere, 17 moons, and a dark, barely-visible ring. Its most prominent features are bands across its latitudes and a great red spot, (which is a storm). Jupiter is composed mostly of gas. This enormous planet radiates twice as much heat as it absorbs from the sun. It also has an extremely strong magnetic field. It is slightly flattened at its poles and it bulges out a bit at the equator. Size: Jupiter's diameter is 88700 miles (142800km). This is a little more than 11 times the diameter of the Earth. Jupiter is so large that all the other planets in the solar system could fit inside it (if it were hollow). Mass and Gravity: Jupiter's mass is about 1.69 x 10(27) kg. Although this is 318 times the mass of the Earth, the gravity on Jupiter is only 254% of the gravity on Earth. This is because Jupiter is such a large planet (and the gravitational force a planet exerts upon an object at the planet's surface is proportional to its mass and to the inverse of its radius squared). A 100-pound person would weigh 254 pounds on Jupiter. Length Of A Day And Year On Jupiter =================================== It takes Jupiter 9.8 Earth hours to revolve around its axis (this is a Jovian day). It takes Jupiter 11.86 Earth years to orbit the sun once (this is a Jovian year). Jupiter is made of gases and liquids, so as it rotates, its parts do not rotate at exactly the same velocity. It rotates very rapidly, and this spinning action gives Jupiter a large equatorial bulge; it looks like a slightly flattened s... ...ogen molecules move freely from molecule to molecule (like the electrons of a metal; that is what allows the electrical and heat conductivity. Core: At the centre of the planet is a molten rock, which is many times bigger and more massive than the entire Earth. It is 20,000*C, about three times hotter than the Earth's core. Internal Heat: Jupiter is a heat source; it radiates 1.6 times as much energy as it receives from the sun. Magnetic Field: Jupiter has a very strong magnetic field. The magnetic field is probably generated as the planet spins its deep metallic-hydrogen layer with electrical currents. Spacecraft Visits: Jupiter was first visited by NASA's Pioneer 10, which flew by Jupiter in 1973. Later fly-by visits included: Pioneer 11, Voyager 1, Voyager 2, Ulysses, and Galileo.

The Theatre of Orson Welles :: Essays Papers

The Theatre of Orson Welles "I would have been more successful if I'd left movies immediately, stayed in the theater, gone into politics, written, anything†(Cramer). This quote from Orson Welles during an interview in 1982 produces questions about the career of one of the most celebrated filmmakers of the twentieth century. How could the director of Citizen Kane, the movie cherished as the best movie of last century, wished for his life to be void of the cinema? How could he wish to have continued in theater when most of the critical acclaim he experienced in that medium has been long forgotten? Most people do not even realize that Welles was an acclaimed director of theatre before Citizen Kane because Citizen Kane overshadows all of the rest of this genius’ work. Yet, Orson Welles’ theatre is just as important as his filmmaking because in all that he did, Welles exhibited the same artistic tendencies. His theatre was a unique experience and a creative achievement, but it also inspired his later work in films. The theatre of Orson Welles provides significant insight for an understanding of his films and what went wrong with his career in Hollywood. Orson Welles was born on May 6, 1915 to Richard and Beatrice Welles. His father was in the lamp trade, but Orson often referred to him as an inventor, needing to romanticize the role of his father. His mother was a beautiful woman who gave music lessons for a living. Welles was born in Kenosha, Wisconsin, a city settled right next to the great Lake Michigan. Kenosha is an ordinary small Mid-West city, the kind that seems to mock the very idea of aspiration in its occupants. Orson Welles was frightened of being thought of as ordinary and was intensely annoyed with his parents for bringing him into the world in Kenosha, Wisconsin. However, in regards to this idea, Welles states, â€Å"I never blamed my folks for Kenosha- Kenosha has always blamed my folks for me†(Callow 3). Whichever way one looks at it, Welles did not belong in Kenosha with his intense opposite qualities to typical Mid-West life. When Welles was four, his parents moved him to Chicago. Chicago, which was still in the Mid-West, was worlds away from his life in Kenosha.

The Life of Joseph Conrad Essay -- Biography Biographies Essays

The Life of Joseph Conrad Joseph Conrad was born Joseph Teodor Konrad Korzenioski in 1857 in Berdichev, Ukraine. He officially changed his name to Joseph Conrad in 1886, when he became a British citizen (Liukkonen). Although Conrad discouraged people from interpreting his literature through analysis his life, his life did shape his writing. Much of his anti-imperialistic views could have sprouted in childhood, when he was under the rule of Russians the Ukraine. His father Apollo Korzeniowski was arrested for suspicious involvement in revolutionary activities (online-literature). Apollo spent much time writing plays and social satires. Although his works were not well known, they gave Joseph an early appreciation for literature. Apollo died of tuberculosis in 1869, four years the same disease claimed his wife, Conrad’s mother. Joseph, only 11, was sent to live with his uncle in Switzerland (online-literature). He went to school for a few years before convincing his uncle to let him go to sea in the mid 1870's. In that decade he made three trips to the Wes...

Heathcliff of Wuthering Heights Essay

Wuthering Heights is Emily Brontes only novel, published in 1847 under the pseudonym Ellis Bell. Wuthering Heights is the name of the manor around which the story centers. Wuthering is also a Yorkshire word which refers to turbulent weather. The novel tells the account of the sweeping and fanatical love between Heathcliff and Catherine Earnshaw, and how this unresolved obsession ultimately destroys them and others around them. The character I chose was that of Heathcliffs, around whom the story centers. The first paragraph of the novel provides a vivid picture of him, as Lockwood describes meeting him; â€Å"A capital fellow! He little imagined how my heart warmed towards him when I beheld his black eyes withdraw so suspiciously under their brows, as I rode up, and when his fingers sheltered themselves, with a jealous resolution, still further in his waistcoat.. †. (Bronte). The novel begins with his introduction into the Earnshaw family, his revengeful scheming drives the whole plot, and his death ends the book. The want to understand his complicated character and his vengeful motivations has kept incalculable readers engaged in the novels since its inception in the literary world. Bronte spun a complex Heathcliff who defies being understood, and the charm of this multifaceted character has fascinated readers and will continue to do so evermore. The novel torments the reader with the likelihood that Heathcliff is something other than what he seems – that his malice is simply an expression of unrequited love for Catherine, or that his menacing behavior serves to hide the soul of passionate hero. However, his malice proves so great and long-lasting that it cannot be sufficiently explained even as a desire for vengeance against Hindley, Catherine, Edgar, etc. As he himself points out in the novel, his mistreatment of Isabella is purely sadistic, as he amuses himself how much cruelty she can take and still comes back for more. Critic Joyce Carol argues that Emily Bronte does the same thing to the reader that Heathcliff does to Isabella, testing to see how many times the reader can be shocked by Heathcliff’s unwarranted violence and still, masochistically, insist on seeing him as a romantic hero. (Oates 48). Heathcliff arrived in the Earnshaw family by mere chance. Mr. Earnshaw found a boy who looked like a gypsy and had been apparently deserted on the streets of Liverpool. He brought the child home to join his own family and named him after his son who had died. All the members of the household were opposed to the introduction of the strange boy, in particular the Earnshaw children, who detested the darked-skinned Heathcliff. But Catherine quickly comes to love Heathcliff, and they become inseparable, spending many a day playing on the moors. After his wife’s death, Mr. Earnshaw begins to love Heathcliff to his own son, and when Hindley persists his cruelty to Heathcliff, Mr Earnshaw sends Hindley away to college, keeping Heathcliff nearby. Three years later, Hindley returns home after his father’s death to inherit Wuthering Heights and brings a wife with him. Hindley seeks revenge on Heathcliff. Heathcliff then finds himself treated as a common labourer, forced to work in the fields. Heathcliff leaves Wuthering Heights, staying away for three years, and returns shortly after Catherine and Edgar’s marriage. When he returns, he immediately sets about seeking revenge on all who wronged him. He lends large amounts of money to the drunken Hindley, knowing that Hindley will increase his debts and fall into deeper despondency. When Hindley dies, Heathcliff inherits the manor. He also places himself in line to inherit Thrushcross Grange by marrying Isabella Linton, who he treats very cruelly. Catherine gets ill, gives birth to a daughter, and dies. Isabella flees to London and gives birth to Heathcliff’s son, named Linton after her family. Isabella dies thirteen years later, and Linton comes to live with his father, who treats his sickly, whining son even more cruelly than he treated his mother. Three years later, young Catherine meets Heathcliff on the moors, and makes a visit to Wuthering Heights to meet Linton. She and Linton begin a secret romance, but it soon becomes evident that Linton is pursuing Catherine only because Heathcliff is forcing him. Heathcliff forces Catherine to marry Linton, who dies very shortly afterwards. Edgar is also dead. Catherine is forced to live as a common servant at Wuthering Heights, while Thrushcross Grange is rented to Mr. Loockwood. Although Catherine originally mocked Hareton’s ignorance and illiteracy (in an act of retribution, Heathcliff ended Hareton’s education after Hindley died), Catherine grows to love Hareton as they live together at Wuthering Heights.. Heathcliff becomes more and more obsessed with the memory of the elder Catherine, to the extent that he begins speaking to the ghost. Everything reminds of her. Shortly after a night spent walking on the moors, Heathcliff dies. Hareton and Catherine plan to be married, and they inherit Wuthering Heights and Thrushcross Grange after Heathcliff’s death. The most hauntingly beautiful aspect about this novel is the extent of Heathcliffs love for Catherine even after her rejection of him (although she professed ever-lasting love) by marrying Edger. His love survives the rejection and continues undaunted. His loyalty to her is unwavering in spite of the emotional rejection. When Catherine falls ill, he exclaims that life without her would be hell. Her death kills his love for her and he focuses his existence on exacting revenge. His thwarted passion converts into an obsession for destruction and revenge. The love that Catherine and Heathcliff share is not mere romantic love; nor is it based on physical attraction. It is a coming together of souls, as they professed to be soul-mates. Heathcliffs motivations and brutality can be understood to some extent when one brings into consideration the cruelty he had to endure as a child at the hands of the superior richer classes. He becomes persistent, and anti social to protect himself from the humiliation suffered in his earlier years. He is the incarnation of pauperization masses rejected by the system as human refuse; and his revenge can be seen as that of accumulated class hatred which brings down members of the privileged social class. He was only a child when he wished to avenge Hindley; ‘I’m trying to settle how I shall pay Hindley back. I don’t care how long I wait, if I can only do it last. I hope he will not die before I do it. ’ (Bronte 64). The root of his bitterness is the consequences of the actions of the adults towards him. The recollection of the humiliation which he experience in his childhood left a devastating effect on him, impressed upon his soul like a heated iron; the undeserving spanking from Hindley and the contempt of the Lintons who exclaimed that there was no place for a gypsy in a decent house. Their daughter Isabelle, whom he later married, detested him and suggested to her father to throw him into the basement, while Edgar compared his hair to the mane of a horse. But the cruelest were Catherine’s words: ‘It would degrade me to marry Heathcliff now†¦Ã¢â‚¬â„¢ (Bronte 80) The basic motivation of Heathcliff’s actions has a social background. From the beginning of the novel and most likely from the beginning of his life, he has endured rejection and pain. When he is brought to Wuthering Heights by Mr. Earnshaw, he is viewed as a thing rather than a child. The subject of revenge is so important in Wuthering Heights that it is compared to a renaissance tragedy of revenge: Admiration provoked by such a creature fascinates imagination and we are almost terrified by this creature, but still, he was added a trait of kindness which will make us feel compassion, almost respect. (Kovacevic, p. 268 ). Heathcliff’s character is emotionally explicable; from the first memories of Nelly Dean, his portrait was built in front of the reader. He was a sullen, patient child; hardened, perhaps, to ill-treatment: he would stand Hindley’s blows without winking or shedding a tear. Heathcliff’s revenge occupies the biggest part of the book. His hatred takes on sick proportions and includes even his own son Linton and Catherine’s daughter. His cruelty and embitterers were necessary to Emily Bronte so that his infatuation could be exaggerated to incredible proportions. In spite of that, Heathcliff doesn’t seem to be a man lacking a conscience or a pathological sadist. At the end of the novel, when Heathcliff’s revenge has subsided in the sequence of crimes, he suffered most: after Catherine’s death he is left without his life’s goal, unhappy, and wished for spiritual peace which only her grave could give him. ? Works Cited Bronte, Emily, Wuthering Heights, 1847. Kovacevic, I. Istorija Engleske, Wuthering Heights, a Selection of Critical Essays. Beograd, 1979. Oates, Carol, The Magnanimity of Wuthering Heights, Originally published in Critical Inquiry, Winter 1983. Reprinted in The Profane Art : Essays and Reviews.

Fair Is Foul and Foul Is Fair Essay

evenhandedly is rotten, and corrupt is moderately. Hover through the bedim and filthy air, said the witches in the number one act and scene of Macbeth. Pertaining to the story, I accept this quote sheds light to the audience on the despicable the witches possess. Without even reading move on into the book, the audience mass feel the eerie aura that the witches give off. You squirt foretell that the witches atomic number 18 going to turn what is smashing, foul and maintain what is foul. The witches be saying that sensible and foul are the same to be fair, you must be foul and to be foul, you must be fair. The witches do foul things because they value it is the only fair sort. The witches basically symbolize everything that the kingdom does not requisite to prosper. The witches are manipulative. They manipulate Macbeth simply because his dip would bring them joy.Evil and foul prophecies leave cloud Macbeths judgment, making him think that they are fair and what he needfully to follow. They are foul in their motives alone their words are fair and their wordplay gitnot be defined as imposition but they skillfully dance most the truth. To the witches foul is fair and vice versa. You can in addition say that what is foul to whatsoever normal human is what is fair and good to the witches because they embody everything that we believe is evil. You can stir the phrase to reality or only when believe that this is the witches opinion. Relating to real life away of the book, I believe that this quote can mean that sometimes do be fair and just you eat up to go about it in a way that isnt fair and just. Justice has to be attained, sometimes, by unjust means. It can also mean that the truth hurts and life is not fair, also to be fair is not to be appealing.These two words are opposite of their meanings. Depending on a individuals definition of fair and foul, it can transform its meaning. It is circumstantial, and the meaning can change fr equently. Defining fair as likable and good and foul as evil and menacing, you can say that to be good, you prevail to be malicious and to malicious you have to go about it in a good and nice way. Some things that are fair might not of all time be the best but things that are fair might always be what a somebody what a person wants. Also, it could mean that people and things arent as they seem. People who seem foul could be fair and people who seem fair could be foul.